Social Media Marketing (SMM)

In short: it depends. Facebook is typically a great starting point. However, we like to get to know each client better on an individual basis. Every brand is unique. Deciding which platform(s) to spend time on relies on factors such as what products or services your business provides, where your audience is, and the targeted goals you wish to achieve. S & Y Digital Marketing is adept at creating successful social media campaigns on Facebook, Instagram, Twitter, and LinkedIn and can even provide some alternative platforms like TikTok, and Pinterest.

Again, it really depends. However, here are some exciting demographics that, in general, fall true:

Facebook is typically enjoyed by a variety of ages. Users aged 18-49 use it the most, and women typically check Facebook more than men.

People usually check Twitter for news, trending topics, or to keep up with brands they’re interested in. Young adults ages 18-29 are engaged Twitter users. Twitter is one of the few social platforms where there are more male users.

Instagram is an effective social network for businesses with products or services that can be captured in a compelling photo or video. The primary Instagram users are 35 years old or younger, and there are more women on this network than men.

Pinterest is similar to Instagram in that it is very visual. Women are more active on Pinterest than men, and this platform has the most extensive age range with a relatively equal distribution between ages 18-64.

This is probably one of the most frequently asked questions we get. Quality and quantity have a major difference when it comes to social media marketing. Posting frequent updates requesting people to follow you or bring more followers is usually not a recipe for success. It may be enticing to "buy" followers, but it's not a viable one. Paid followers do not typically engage well with the content and are also not loyal. 

It's best to focus on driving engagement by delivering high-quality content to the right people at the right time. Viral posts are viral because they are usually creative and unique, causing your followers to voluntarily share and promote your company or brand.

Work with S & Y Digital Marketing to grow a loyal and engaging following.

It is an excellent idea if you are not satisfied with your current social media platform's performance. It should not typically be used for all social media posts, but boosting specific posts now and then can have a significant impact. Make sure, however, that the money you spend on these ads is set up effectively and reviewed to maximize its ROI. Our S & Y Digital Marketing specialists can set up or guide you on your paid social media marketing campaigns.

Not at all! While we do cater to a wide range of brands and companies within the Philippines, we have served clients in countries all over the world, including Hong Kong, Australia, United Kingdom, United Arab Emirates, Mexico, Malaysia & more! We know each country (along with each business or industry) is not the same, and the approach needs to be tailored.

In our experience, these are some of the three most common mistakes we have observed:

1. 1. Spamming! Do not do too much hard selling and frequent posting with the same message.
2. 2. Having multiple profiles on the same platform
3. 3. Not interacting with your audience - not replying to comments or direct messages can irritate potential clients and lower your Page Performance
4. 4. Inconsistency - Social Media Marketing helps to promote brand awareness to keep your company's brand in mind. Bouts of not posting followed by a frantic series of posts is a poor way of driving engagement.