CORPORATE GIVEAWAYS CENTRAL
Published
June 07, 2019
Category
Optimization / Media
client
Oceanthemes
01. The Challenge
- Brand New Company with no track record
- No website and highly competitive search engine ranking and PPC bids of local and international competitors
- Lack of extensive & effective Lead Generation – relying mostly on word-of-mouth & cold calling
With a brand new business established in 2018 as an extension of the sister company, the founder was faced with the challenge of competing against well established competitors with retail stores in major malls nationwide. A large number of competitors had established websites online with high PPC budgets, made it a challenge for S & Y Digital Marketing to produce effective results to accelerate business growth in a short amount of time.
02.THE OBJECTIVE
- Increase Visitor Traffic nationwide in the Philippines, with a special focus within Metro Manila
- Increase number of inbound leads
- Provide superior user experience
- Increase Brand & Company Awareness
- Generate High Quality Marketing Collaterals
After understanding the brief of the product line and a comprehensive competitor study, S & Y proposed a tailored website, branding and social media marketing that generated audience perception that Corporate Giveaways Central was a long standing, modern and reliable supplier of various Corporate Giveaways.
03.the solution
- Comprehensive Product Website with modern and visually appealing design
- Lead Generation – scouring websites, public directories, relevant business associations and more
- Daily Social Media Posting – various post types such as project, product, holiday, testimonial for maximum engagement
- On-site & Offsite Search Engine Optimization
- Pay-Per-Click Marketing – Google & Facebook Ads with targeted demographics & budget
- Fornightly Email Marketing Campaign
Throughout a one year period, S & Y Digital Marketing worked with Corporate Giveaways Central to create a new website, increase visitors & improve website KPIs like bounce rate, time per visit, webpages opened per visit and more. Marketing Collaterals such as brochures, catalogues, email signatures were created.
By increasing the number of social media followers using Facebook ads, S & Y helped increase brand awareness throughout Metro Manila and also the rest of the Philippines.
WEBSITE DESIGN & MAINTENANCE
A clean website with the full product range was created to allow customers to select their prefererred designs early on, reducing the amount of back and forth between Awards Central’s sales team and the customer. On-site optimization was also implemented to boost SEO rankings.
SEARCH ENGINE OPTIMIZATION
Understanding the client’s product line was essential, so S & Y Digital Marketing created both on-site & off-site optimizations for over 100 keywords.
PAY PER CLICK ADVERTISING
Given a specific budget, S & Y Digital Marketing completed an iterative study to maximize the ROI of the Pay-per-click marketing strategy. Utilising both Google Adwords and Facebook Ads, S & Y Digital Marketing was able to boost website visitors and customers by more than 400% in the first 6 months.
EMAIL MARKETING CAMPAIGNS
Strategically targeting existing clients, leads generated through the website and other sources, S & Y produced engaging and interesting Email Marketing Blasts to over 10,000 high quality addresses, with a high open rate, low bounce rate and a high percentage of click-throughs.
AUDIO VIDEO PRESENTATION
Awards Central produced an Audio Video Presentation for a large event recognizing up and coming businesses. S & Y produced a stylish video with exciting transitions showcasing Corporate Giveaways Central’s product line, capabilities and reputable client base.
04.the RESULTS
- Highly Visited Website – with 1,000s of monthly visitors nationwide in the Philippines
- Page 1 Google rankings for a large number of keywords
- Effective Lead Generation through: Website, Email Marketing, LinkedIn, Facebook, App, Youtube
- Over 3,000 facebook followers with high engagement & daily posting
- Email Marketing list of over 10,000 high quality addresses with a high open rate and low bounce rate
- Year on Year Sales Growth in Philippines of over 800% in 2018 & 85% in 2019
The results speak for themselves, Corporate Giveaways Central was able to grow their closed sales, increased client base, number of inquiries, number of followers on Social Media and more. S & Y Digital Marketing continues to maintain all websites and social media to ensure high website rankings, high stakeholder engagement and keep up with the latest digital trends in the industry.