In a chronically online world influenced by viral posts and TikTok trends, social media has become an absolute must-have tool for businesses looking to stand out in the increasingly saturated market. With the potential for tremendous exposure that social media offers, it’s in your best interest to tap into this potential, whether you’re a startup, a big brand, or something in between.
When it comes to social media marketing, whether done in-house or through an agency in the Philippines, going in blindly with no strategy would most likely be a waste of valuable time, money, and manpower. The downside to social media’s density is that if your content is too weak and not remarkable enough to make a splash, it can easily be drowned out by countless competitors who know and do better. So before you invest in social media marketing services for your brand, make sure to look into the following tips and tricks. You also want to read up on trend forecasts to get an idea of what might land well with your audience—and lead your business to success.
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Top social media tips for business
Know your audience
For a successful conversation, you need to know who you’re talking to. Who are you trying to reach? With whom is your message intended to resonate? To ensure that your posts make their way to their intended market, center your content creation around a specific audience persona (or, depending on your business, several). The first things to establish are their demographics—age range, gender, location, etc.—followed by their psychographics—their interests, habits, and beliefs. Knowing your audience is the very first step to making sure your brand’s message will land.
Hot tip: Your brand doesn’t need to be everywhere. Part of knowing your audience is identifying which specific social media platforms they frequent. You don’t want to waste your efforts where they won’t be seen—so focus on where you know they will be.
Set goals, and act accordingly
Before running any course, you have to lock in on the finish line that you’re aiming for. Setting clear, specific, actionable goals early on will determine the type of content you’re going to make and guide you as to how to execute them. An effective social media strategy is one that leads you where you want to go—so decide where exactly that is. Examples of goals in marketing are leveling up brand awareness, encouraging people to visit your website and/or follow your socials, and increasing sales.
The smart way to go? Set SMART goals: objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound.
Engage, engage, engage
It’s not advisable to simply post on social and leave it there, hoping for something to happen. A smart brand will capitalize on interactions, which are what make social media stand out from other advertising mediums—and essentially, what make it “social.” When you engage your followers, they’ll feel involved and valued. Additionally, consistently posting and interacting with your audience will not only win them over to you; you’re also forming brand-consumer relationships that will last.
Some easy but effective ways to keep your audience engaged are to respond to them as quickly as you can and to ask questions in your posts to make them interactive.
Personality pulls, authenticity attracts
Now more than ever, consumers want to be swayed by striking, authentic voices and messaging. Social media is one of the best possible tools with which you can “humanize” your brand. For example, behind-the-scenes content helps your audience feel connected to your brand, the created sense of transparency making it easier for them to trust your business. The same old corporate sales pitch voice might not cut it for you if you’re looking to stand out—instead, build and harness your distinct brand personality to connect with the audiences you’re aiming for.
Hire professional social media marketing services
For a job as important as propelling your brand into visibility in the vast online sphere, only the best will do—and that’s why you should seriously consider hiring a credible agency to do your social media marketing for you. Marketing varies vastly across mediums, and what might work in print or on broadcast isn’t guaranteed to do numbers online. So go for an agency that specializes specifically in digital marketing, like S&Y Digital Marketing, which is backed by a track record of successful, cost-effective online campaigns for clients spanning various countries and industries.
Track your performance
One of the greatest advantages of social media marketing is that there are tons of analytics tools available to help you track your performance. Using these tools effectively allows you to measure your efforts against the returns, and in doing so, you can reliably assess whether or not to stay on track or run new strategies.
Social media trends for 2024
Social media is a cesspool of content. To stand out from the crowd, you need to stay on top of what’s hot and what’s not. Trends come and go, but when they come, be sure to catch them—you want people’s eyes on your brand, and the best way to do that is to utilize strategies that are already proven to grab attention. Below are a few social media trends currently reigning in 2024 that you can refer to for your next marketing plan.
- When it comes to videos, go for short and sweet. The undeniable popularity of TikTok, Instagram Reels, and YouTube Shorts says it all—short-form videos are the way to go for quick, concise, and compelling message delivery that won’t bore audiences. With the relative ease and accessibility of making these short videos, this persisting trend also supports user-generated content—something that many brands use to their advantage.
- Let influencers do their magic. Echoing the growing importance of authenticity, audiences flock to influencers because of the human voice they offer to the online experience. Product and service recommendations are more convincing when they’re from a real person you trust—that’s why when influencers talk, their followers listen.
- Social commerce and livestream selling are in. Social media platforms have evolved into popular e-commerce hubs, with users doing their shopping on TikTok, Instagram, and Facebook. Live video streaming is also something that many brands have tried with great success. Both trends further elevate the convenience of online shopping, and users appreciate having various platforms for their purchases.
- Tech your marketing to the next level with Augmented Reality (AR) and Virtual Reality (VR). More and more brands have been integrating AR and VR into their marketing, resulting in impactful, immersive campaigns that really make their mark. Virtual try-ons are just one example of how businesses are cleverly utilizing new technologies to drive their brands’ growth.
In conclusion…
When done right, social media marketing can be the key to exponential growth for your brand—improving visibility, expanding reach, and driving sales and conversions. Millions of users are active across various platforms such as Facebook, Instagram, and Twitter—indeed, “online” has become the place to be. Social media is widely accessible and highly measurable, making for a powerful tool that your business can wield to its benefit.
If your brand has yet to make its presence known to such an expansive pool of potential customers, the time to start is ASAP. Partner with a firm with expertise in effective social media marketing, like S&Y Digital Marketing. Get in touch so we can get started on bringing your brand to greater heights.